At Angel place, just outside CrownGate shopping centre, Roots volunteers handed out leaflets and ‘tasters’ of Fairtrade products such as tea, coffee and chocolate. The purpose was to raise awareness of the Fairtrade foundation and its work in providing fair and sustainable trading practices in today’s global economy.
The event was such a success that all of the hundreds of information leaflets and Fairtrade samples were given out during the course of the day. In addition, members of the community wrote what they would do to improve Fairtrade on a foot stamp, the results of which will be used in a mural dedicated to the Fairtrade Fortnight’s tagline “Take a Step in 2012”.
It was an amazing experience to see Roots as a charity influencing so many people, on topics we’re passionate about, and will serve as an example to what we can achieve going forward with other projects.
We could not have achieved such a success without the help of many others, therefore we would like to thank the Cooperative Supermarkets of St Johns and Worcester City centre, for donating the Fairtrade product samples and access to boiling water for teas and coffees respectively. Without this help the event could not have achieved as much as it did.
Additionally, we owe thanks to Visit Worcester in helping organise the event, and both Boston Tea Party and Colston Bakeries in Angel place, who were kind enough to allow us to hand out free tea and coffee samples.
Moving forward, we hope that this can be the first step towards making a real difference to the Worcester community’s outlook on Fairtrade, and will be campaigning further in the weeks and months to come.
As an independent, non-profit charity, the Fairtrade foundation gives small producers and communities both a decent livelihood and the potential to grow. In today’s multinational business world this is as relevant as ever, and Worcester Roots proclaim many thanks everyone who aided the cause on the 10th of March.