The main idea is to encourage people to buy organic food in September, and to make this one small change in their routine to make a positive difference. Organic retailers will be offering competitions, recipes and offers as part of weekly themes or overall campaigns. There will also be opportunities to share tips and reach new customers by promoting their products.
The Soil Association's big plans
1. Launch new marketing tools to improve customers' awareness of a crucial, clear and consistent message which results in more people understanding what organic is.
2. Launching a new range of customer resources for social association licensees.
3. Taking organic to the next level by planning to make customer marketing campaigns.
Previous organic September events
Through Organic September 2013, sales of organic food increased 9%. By telling the Soil Association what organic products they have purchased in September, consumers could be in with a chance of winning a year's supply of electricity from Good Energy - a 100% renewable energy company who were supporting the campaign in 2014.
Members of the public were also asked to vote on their favourite organic product in 2014.
It's also important to consider the organic products outside of just food. One of the key activities of Organic September has been the Organic Beauty Week - celebrating organic health and beauty products with events and discount vouchers. In addition, organic fashion and textiles week is also a focus point for retailers, with ethical clothing company "People Tree" planning a series of events and activities to get people engaged.
ACTION: It's simple - go organic this September! Buy organic produce, buy an organic, ethically-produced tee shirt, or rejuvenate your skin with an organic face scrub! Let us know how you get on!