Gap thinks it can fool us with a cheap PR stunt. It’s wrong.
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Gap and Walmart are strange bedfellows. Walmart has a long record of unethical behavior, from brutally exploiting workers to discriminating against women to bribing Mexican officials, and it’s one of the most hated corporations in the world. Until recently, Gap was seen as a fairly responsible company.
Our sources tell us that Gap’s senior executives get really upset when they hear their company’s name mentioned in the same breath as Walmart. It means the brand they’ve tried to create for years is crumbling. But if they’re going to get in bed with Walmart to avoid taking responsibility for workers’ safety, they’re going to have to deal with the consequences. If Gap doesn’t like it, it can join the Bangladesh Safety Accord like dozens of brands already have.